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企业家讲坛

第二十八讲:王超然:语言能量——“言商”

时间:2019年03月29日 11:33    作者:    来源:     点击:[]

3YUE28RI,YOUZHONGSHANDAXUEXINHUAXUEYUAN(YIXIAJIANCHENG“WOXIAO”)ZHUBAN,WOXIAOXUEKEYUKEJIGUANLICHU、XIAOTUANWEIHEZHONGGUOYUYANWENXUEXIGONGTONGCHENGBANDEZHUTIWEI“YUYANNENGLIANG——‘YANSHANG’”DEQIYEJIAJIANGTANZAIWOXIAODONGGUANXIAOQUJINGCAIKAIJIANG。

CICIJIANGTANTEYAO《CHAOJIYANSHUOJIA》JIEMUZONGCEHUAREN、CHAOJIYANSHUOJIAXUEYUANZHIXINGYUANZHANGWANGCHAORANXIANSHENGDANRENZHUJIANGJIABIN。CHAOJIYANSHUOJIAXUEYUANLINGXIUYUANZHANGLIUWEIDONGXIANSHENG,WOXIAODONGSHIJIANXIAOZHANGZHULILIUWANLI、XUEKEYUKEJICHUFUCHUZHANGSHIHANGSHOUYAOCHUXIJIANGTAN,GEYUANXISHISHENGDAIBIAOMUMINGDAOCHANGXUEXI。WOXIAOZHONGGUOYUYANWENXUEXIFUZHURENCHENGLUFUJIAOSHOUZHUCHIJIANGTAN。

我校中国语言文学系副主任程露副教授主持讲坛

WANGCHAORANQIANGDIAO,XINXIZHIYOUTONGGUOHUHUANCAIGENGYOUJIAZHI,ZAIJIANGZUOKAISHIQIAN,TABIAOSHIHUANYINGZAIZUODESHISHENGZAITADEYANJIANGZHONGSUISHIJUSHOULAITIAOZHANTATICHUDEGUANDIAN。

主讲人王超然院长精彩开讲
“能说”与“会说”之间存在鸿沟

bbin“NENGSHUO”BINGBUDENGYU“HUISHUO”,“NENGSHUO”SHIBENNENG,ER“HUISHUO”ZESHIYIZHONGNENGLI,SHIGAOJIERENLEITEYOUDENENGLI。WANGCHAORANXIANGDAJIAJIANGJIELE“NENGSHUO”YU“HUISHUO”LIANGZHEDEGUANXI。TATIDAO,“NENGSHUO”YU“HUISHUO”ZHIJIANYOUZHEYITIAOHONGGOU,BENZHIQUBIEZAIYU“NENGSHUO”DERENGUANZHUDESHISHUOHUABENSHEN,GUANZHUYUYANYUDEYONGCIDIANGUDENG,ER“HUISHUO”DERENZEGUANZHUSHUOHUADEXIAOGUO,SHIFOUNENGGOUDADAOXINLIDEYUQI。

语言的核心在于效果,有效果的语言才有价值

bbinDANGTANJIYUYANDEXIAOGUOSHI,WANGCHAORANBIAOSHI,YUYANDEHEXINZAIYUXIAOGUO,YOUXIAOGUODEYUYANCAIYOUJIAZHI。YOUXIAOGUODE、YOUJIAZHIDEYUYANCAIYOUNENGLIANG。JIANDANLAISHUO,JIUSHIRANGYUYANCHENGWEIYINGXIANGTARENDEGONGJU,BAZIJIDEYUYANZHUANHUAWEIBIERENDEXINGWEI,ZHEICAINENGZHENZHENGTIXIANYUYANDEXIAOGUOJIJIAZHI。WANGCHAORANJULIZAIZHONGGUOSHEHUI,CAIFUZHUYAOYOUFANGZIGOUCHENG。FANGCHANZHENGSHIGUOJIADEYUYAN、CUNKUANSHIYINXINGDEYUYAN。YUYANSHIRENLEIQUBIEYUDONGWUDEZHUYAOTEZHENG。YINCIRUHESHUOHUA,ZENMESHUOHUAJIUXIANDEYOUWEIZHONGYAO。

bbinWANGCHAORANDUIBIZHONGWAIYUYANSUISHIYONGXINGSHIBUTONG,DANYEYOUZHONGYAODEYUYANXIAOGUO。ZAIYUANSHISHEHUIZHONG,SHENFEN、QUANLI、RENTONGDOUZHINENGTONGGUOYUYANXIAOGUOLAIHUODE。RUYADIANSHIDAIRENMENTONGGUOYANSHUOLAIYINGDETINGZHONGDEXUANPIAO,CONGERHUOQUQUANLI,SHIQUBIERENYUREN、TONGZHIJIEJIYUBEITONGZHIJIEJIZHIJIANDEHONGGOUDEZHONGYAOTUJING。

bbinZAIZHANZHENGSHIQI,LINGXIUDEZHANQIANYANSHUOYIDINGCHENGDUSHANGGUWULESHIBINGMEN,TIGAODUIWUDESHIQI。KEJIAN,YUYANDEHEXINZAIYUXIAOGUO,ZAIYUNENGFOUZHENZHENGDEYINGXIANGDAOTAREN。

讲坛现场
如何让语言产生效果

WULUNWOMENSHIZAIXIAOYUANZHONG,HAISHIZAIZHICHANGSHANG,WOMENDOUYINGGAIXUEHUIRUHERANGYUYANCHANSHENGXIAOGUO。ZAIJIANGDAORUHERANGYUYANCHANSHENGXIAOGUOSHI,WANGCHAORANTICHULE“YUYANSHUSHIQUAN”DEGAINIAN,ZHIYUYANZAIMOUXIEDIFANGTIANSHENGJIUSHIYOUXIAODE。TATIDAO,WOMENMEIGERENCHUSHENGJIUSHENGHUOZAILEYIGEJUYOUTIANRANXIAOGUODEYUYANSHUSHIQUANZHONG,ERWOMENDEMEIYICIDECHENGZHANG、MEIYICIDECHENGJIUDOUSHIZAITUPOZHEZHEIGEYUYANSHUSHIQUAN,CONGERSHIGENGDUODERENBEIWOMENSUOYINGXIANG,RANGYUYANDEXIAOGUOGENGJIAGUANGFAN。

bbinWANGCHAORANTONGSHIYEQIANGDIAO,XIANGYAOTUPOYUYANSHUSHIQUANDEQIANTISHIYAO“QINGLING”,WANGJIWOMENZIDAIDEGUANGHUAN、SHENFEN、DIWEI、QUANLIJIJINQIANDENG。

语言的表达欲与目标性的关系

bbinRENWEISHENMEYAOSHUOHUA?WANGCHAORANRENWEIYOUSANZHONGYUANYIN:JIAOLIU、GAIBIANHEFAXIE。WANGCHAORANWEIZAIZUOSHISHENGJIANGSHULE“RUHEYONGYIZHIYANGHUANYIBAIZHIGOU”DEGUSHI,YONGDADAN、KUAZHANGDELIZISHUOMINGJISHISHUANGFANGGONGXUBUDUIDENGDEQINGKUANGXIA,YUYANYENENGTIANBUQUESHIDEJIAZHI。

WANGCHAORANHAIXIANGWOMENLIQINGLERENDEYUYANDEBIAODAYUYUMUBIAOXINGDEGUANXI。BIAODAYUSHIHAOWUMUDEXINGZHIWEIZIJIERBIAODADE,SHIYIZIWOWEIZHONGXINDE,ERMUBIAOXINGZESHIYOUMUDEXINGWEIDUIXIANGERBIAODADE,ZESHICHUWOYIWAIDE。ZHEILIANGZHEZHIJIANCUNZAIZHEFANBIDEGUANXI,BIAODAYUYUEQIANG,ZEMUBIAOXINGYUERUO,SHUOHUAYUENANCHANSHENGXIAOGUO;ERMUBIAOXINGZEXIANGFAN,MUBIAOXINGYUEQIANG,BIAODAYUYUERUO,SHUOHUAJIUYUEYOUXIAOGUO。YINCIXIANGYAOYUYANCHANSHENGXIAOGUO,WOMENYINGGAISHIDANGDIKONGZHIBIAODAYUERGENGJIADEYOUMUBIAOXING。BIRU,YANSHUOSHIZUIJU“YINGXIANGLI”DEYUYANBIAODA。YANSHUOCHENGGONGYUFOU,BIAOZHUNZAIYUSHUOHUARENDEYUYANNENGFOUZHUANHUANCHENGJIESHOUZHEDEXINGWEI。ZAIYANSHUOZHONG,JINJINWEILEFAXIEZIJIDEBIAODAYUERQUEFAMUBIAOXINGSHINANYIQUDEXIAOGUODE。ZHIYOUYIYANSHUODUIXIANGWEIZHONGXIN,YOUMUBIAOXINGDEYONGZIJIDEYUYANQUSHUOFUTAREN、YINGXIANGTAREN,ZHEIYANGCAINENGQUDEZHENZHENGDEXIAOGUO。

关于“言商”

bbinTANJI“YANSHANG”,WANGCHAORANXIANGSHISHENGMENJIESHAODAO,“YANSHANG”SHIBAWOMENZIJIDEYUYANZHUANHUAWEIBIERENDEXINGWEI,QIDAOYINGXIANGTARENDEZUOYONG,TAJUYOUYIZHENGTAODEKEXUELILUNHESHEHUISHIJIANTIXI。WANGYUANZHANGJIEHEMIAOQUHENGSHENGDESHILI,JIANMINGEYAODICONG“YANSHANG”DEMUBIAOXING、DONGCHALI、YIZHIXING、LUOJIXING、BIAOXIANLIHEZHUANHUANLIDENGLIUGEWEIDULAIPOUXIZHANSHILE“YANSHANG”DEMEILI,YONGZIJIDEYUYANLAIZHUANSHUBIERENDEXINGWEI,ZHEISHI“YANSHANG”DEZUIDAZUOYONG。

CHENGLUTANDAO,WANGCHAORANGULIDAJIAZAITADEYANJIANGZHONGSUISHIJUSHOUTIWEN,ZHEIZHANGXIANLETADUIZISHEN“YANSHANG”DECHONGFENZIXIN,YESHITAZHANGQIYILAIJIANCHIYUYANBIAODAYANJIUDEZHUOYUECHENGGUO。XIWANGDAJIANENGGOUCONGBENCIJIANGZUOZHONGXUEDAOZHISHI,BINGJIANGZHISHIDAIJINRICHANGDEXUEXIGONGZUOZHONG,XIXIPINWEI,XUEYIZHIYONG,RANGQIFAHUIZUIDADEMEILI。

超级演说家领袖学院院长刘卫东先生发表讲话

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我校学科与科技处史航副处长(右)为主讲人王超然院长(左)颁发纪念奖牌
现场互动环节

JIANGTANJIESHUHOU,LAIZI17JICAIWUGUANLIZHUANYEDEWANGKAILITONGXUEBIAOSHISHENYOUGANCHU,“BIAODAYUSHIBIAODAZUIDADEDIREN。”YIQIEWEILEZUOMOUSHIERZUOMOUSHIDEXINGWEI,NANYIQUDEHAODECHENGXIAO。XIANZAISHEHUIXUYAODALIANGZHISHANG、QINGSHANGYUYANSHANGXIANGFUHEDERENCAI,YAOXUEHUIJINGYIN,XUEHUIKEZHIBIAODAYU,BUDUANFENGFUZISHENDEJIAZHI,CAINENGBIAODACHUYOUJIAZHIGAN、SHOUTARENZHONGSHIDESHENGYIN,ZHANGCIYIWANG,CAINENGZAIYANSHANGSHANGYOUSUOCHENGZHANG。

讲坛现场合影
 
主讲人简介:

WANGCHAORAN,《CHAOJIYANSHUOJIA2018》JIEMUZONGCEHUA、CHAOJIYANSHUOJIAXUEYUANZHIXINGYUANZHANG。ZAIQIYEZHANLVEJIPINPAICEHUAFANGMIAN,CENGZHUCHIHECANYUDUOJIAQIYEPINPAIZHANLVECEHUAJICHANPINCEHUA,RU:TENGXUNYULEZHUANXINGCEHUAAN、ZHONGGUOYIDONGDONGGANDIDAIPINPAICEHUA、GUANGFAYINXINGZHENGTIZHANLVESHENGJI、MEIDESHENGHUOSHIYEBUPINPAITIXI、PINGANJITUANQUANJINRONGZHANLVE、JINLONGYU1:1:1GUANGGAOCEHUA、HUAWEIZHONGDUANZHANLVECEHUA、NANFANGHANGKONGA380SHOUHANGDENG。ZAISHANGYEMOSHICEHUAYUJINRONGMOSHICEHUAFANGMIAN,FUHUAXIANGMUHANGAICHUANGYE、MEITI、DICHANJITOUZIDENGLINGYU。ZAIWENHUAIPFUHUAFANGMIAN,YANXU“CHAOJIYANSHUOJIA”、“WOSHIYANSHUOJIA”PINPAI,TUOZHANYANSHUOJIYUYANBIAODADEYINGYONG。

稿件来源:中大新华记者站供稿
文字:吴泰臻 邹慧娴 摄影:黄君乐 杨雨诺
审校:杨帮琰 责编:刘英 编辑:黄要武

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